The content presented to potential consumers has to have the specified value. It is important to not only inform about the current offer, but also to present interesting information from the customer point of view. Often you have to educate clients, in order to make them able to fully use your services. This can be done in many ways – by providing them with manuals, the descriptions of products,social networking sites or sponsored articles.
New, developing companies which are willing to gain new customers should take a kindly look on the opportunities offered by innovative content marketing. Obviously not only them. How to use content marketing to increase sales, regardless of how long the company has been on the market?
From this article you will learn, why you should:
- Take care of the appropriate form of content.
- Engage clients by communicating with them
- Create visually attractive form of the company
- Take care of graphic design of an article
- Use SEO
- Build the expert imagine
- Take advantage of gamification
1) Taking care of the appropriate form of content.
With effective marketing you can not only present your offer in good way. Using this way of promotion can even create a demand for a service or product. Articles cannot limit only to advertising content – what’s more, it’s better when it’s hidden.
Expert text aims to provide knowledge, which we believe is important for potential customers and you can only give a hit about offered product or service (eg. As it is a component that will solve one of the described problems). Also a great idea is to include in article links, which will contain offer description (necessary combined with so-called. “Call to action buttons” – eg., “We encourage you to familiarize yourself with …”).
2) Engaging clients by communicating with them.
Potential receivers might feel involved in creating service process, only when the content is valuable, consistent with current image of the company and also focused on particular customer market segment. It is also important to take care in advance of ability to receive feedback information – for example by placing at the end of the article information about possibility to subscribe newsletter.
3) By creating visually attractive form.
U can’t underestimate the power of visual communication of the website. Your homepage has to be create in a way that will encourage visitor to get familiar with the text. Design should be related to the product or service and what is the most important should be useful. Moreover random visitor have his own opinion about website after only a few seconds by taking a quick glance of the welcome page. So that, photos should always be dedicated for particular site, retouch should be as limited as possible and page should also include some other elements like infographics and matrixes.
4) Use SEO
Adequate positioning will provide better visibility on the Internet. It is worth to remember about that, because number of visits on the website matters also in long term perspective. To handle marketing strategy in a right way you have to discover what is the level of interest in your product or service, and you should distinguish groups of clients in view of their commitment to the brand.
5) Take care of graphic design of an article
Most of the people only read headlines and gives greater attention only to points, which are the answers to their questions. To not tire a reader and keep his attention for a longer time you should consider adding memes and pictures to your article. The good idea is also infographic, which is a good sum up of the article as well as the additional help of promotion. People like to share infographics on their social media networks.
6) By building the expert imagine.
Thinking about content marketing you shouldn’t limit your potential by posting articles only on your website or your social channels. You can also invest in other forms like creating e-books (which would be available after signing up for it on your website) or audiovisual materials. Priceless is also personal contact. It is good idea to organize meetings in a form of lectures, presentations or discussion panels. In this way, you can get instant feedback, which will help you to build successful marketing and sales campaigns.
7) Take advantage of gamification.
Most od the people like a rivalry. Even if they are not saying it, it is the fact proved by scientists. It happens because of endorphins which appear every time there is a chance to win. Endorphins are causing a feeling of the happiness and that is addicting. The inclusion of gamification to promote the company (if it is well thought out and planned) almost always effects in increasing its profits. Before implementing gamification as a part of marketing strategy you should get familiar with some success stories.
Content marketing – more efficient than traditional advertising.
The role of information in 21st century is huge. It is the key element of intellectual capital and also it influence the quality of life. Marketing communication use that coherence. You always have to remember that presented information have to have particular value. Primarily content has to be reliable and have added essential value (it is good when you include references to other resources and you use the knowledge of the authorities). The content should be clear and compact. What is obvious, the biggest power of marketing is its interactive character. Nowadays you have to create and maintain the relation with your customers, so that traditional advertisement without added value might irritate them and jeopardize your contact.
Content marketing as business tool offers added value – by getting interest of customers and engaging them into process of creation. Positive reinforcement, which receive your customer leads to worldwide appreciation of that form of marketing. Formation of public opinion based on expert knowledge definitely helps in building market position. This applies to both companies present on global and also domestic markets.
