How to Manage Communication Within a Marketing Agency?

The times are gone when only small marketing agencies were present on the market, as nowadays the market is replete with interactive agencies of different sizes and scopes, ranging from small through medium-sized to large interactive agencies. In most of them, leaders typically share their visions and essential information regarding a given project with the team through interaction, observation and brainstorming, to name but a few. Although collaboration within small teams is often considered problem-free and rather easy, whereas communication within bigger teams is perceived as more demanding, in fact all of the marketing agencies share the same problems in terms of internal communication.

The main issue that marketers struggle with, regardless of the number of employees within the team, is managing communication within a marketing agency while working together on the projects. Obviously many technological solutions such as knowledge sharing platforms, webinars, video-conferences and good old mailbox significantly facilitate teamworking. The problem arises when one of the employees quits a job or is simply not working due to holidays or sickness. As long as other employees can easily gain access to materials on which they have been working collaboratively it is fine, but what about his/her history of communication with clients and partners?

Browsing through dozens of emails, provided that we were given a password for emergencies, is time-consuming and some would say unethical. This is just the case when one of co-workers is absent, but when he/she is fired the situation is definitely not a rosy one. An employee leaving with the list of contacts is a worst case scenario.

Find out how InStream.io the new platform for managing business relations – can help manage communication within a marketing team more effectively. Check a few selected features:

  • InStream.io allows for information sharing within teams – it is possible to share a single message, a single relation with its full content or the entire relation list. This means that an admin of the organization can gain access to valuable information in any time. Thanks to this feature the supervisor has control over everything that happens inside the company.
  • The system monitors the whole communication history which consists of all types of online and offline interactions. Also, InStream.io is equipped with the notification system and its users are immediately informed about activities on their contacts’ profiles at the time of opening the platform. Features-stream (1)
  • InStream.io is integrated with your mailbox and can be also configured with external marketing and lead generation tools that you use. That enables you to manage all your relations from one place. The system downloads data from social media of your contacts what provides you with daily updates of their social activities.
  • Also, thanks to the smart system InStream.io is equipped with, all of your communication activities and schedules actions are analysed. It provides you with reminders about upcoming events and tasks as well as gives you prompts and suggestions to take up some actions that may be important for your relations.Features-home

You can customize the platform according to your preferences and make it your personal tool adjusted to your work habits, duties and deadlines.

Give it a try and let your employees collaborate on projects more efficiently! Do not miss any detail thanks to the history of communication InStream.io provides you with! Let your employees have the best software to develop long-term business relations!

Gain first-hand experience with InStream.io and start 14-day free trial here!

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